Alex wanted to elevate the Northstar Builders Group brand by enhancing the clarity and adaptability of the logo without losing its established recognition. A key part of the project involved returning to the website I previously built to apply a fresh visual update. This allowed the site’s layout, color treatment, and imagery to better reflect the refined brand identity and present a more unified visual story.
Check it out here: https://www.northstarbuildersgroup.com/
Role: Art Director
Responsibilities: Update an established brand while keeping brand recognition
Original Logo
New Logo, Stacked
New Logo, Horizontal
New Logo, Apparel

