Alex wanted to elevate the Northstar Builders Group brand by enhancing the clarity and adaptability of the logo without losing its established recognition. A key part of the project involved returning to the website I previously built to apply a fresh visual update. This allowed the site’s layout, color treatment, and imagery to better reflect the refined brand identity and present a more unified visual story.

Check it out here: https://www.northstarbuildersgroup.com/

Role: Art Director

Responsibilities: Update an established brand while keeping brand recognition

Original Logo

New Logo, Stacked


New Logo, Horizontal

New Logo, Apparel

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